Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget. Moreover, long redirect chains deplete PageRank, diminishing the link juice your page should receive. Thus, it’s important to eliminate long redirects on your site. If any issues are found, WebSite Auditor will provide tips on resolving them. While it’s a valid method to redirect pages under specific circumstances, it does not pass on link juice to the destination URL.
Step 7: Address duplicate content issues
Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that. An SEO audit is your roadmap for how you’ll eventually get there.
Off-page SEO audit
That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues.
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A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Then review it manually to check for issues like missing or duplicate URLs. That’s why proper internal linking can help boost your topical authority. Inform us about your SEO goals and provide access to your analytics data. Your business might also decide to invest in SEO audit services because of a few common warning signs that your site isn’t performing as well as it should.
- It shows clients and teams exactly what’s working — and what isn’t.
- Google will surface a whole bunch of key metrics in an easy-to-understand interface.
- With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact.
- This harms their user experience and potentially drives them away from your website.
- There are a lot of bloggers who receive money for promoting various content and products.
Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing. Alt text, or alternative text, describes an image on a website. It is an incredibly important part of image optimization, as it improves accessibility on your website for millions of people throughout the world who are visually impaired. Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor. New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as SEO Anomaly frequently, if at all. A crawl budget refers to how many pages and how rapidly a search engine can crawl.